Colour additives are utilised in food products to impart colour for various purposes. Approved FD&C (Food, Drugs and Cosmetics) Dyes and lake colours are to be used in the Food, Pharmaceutical, Cosmetics, Personal care, Homecare & Stationery industries. These colourants are used in different industries such as: used in Food such as confectionery, cake, soup,
Why Food Colors? A variety of colors are added to the food products to enhance their visual appeal or compensate for the natural color variation. The role of colors and flavors in the development of successful new products is very significant as consumers aim to balance taste, accurate diet, transparency and a strong personal approach